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Santana Blanchette
All about hypothesis testing: an expert Q&A
We juggle a lot as growth marketers. Different tools, platforms, campaign types, strategies, creative options, and business objectives — just to name a few. But for all the testing we do to stay ahead of the curve, how do we test for the effectiveness of what we choose to focus on? Enter hypothesis testing.
6 minute readWe talk to Google about the future of Google in 2024
We’ve handled billions of ad dollars on the Google platform alone for our clients so it might not surprise you to learn that: A) we’re deeply invested in what the future of Google advertising holds.
5 minute readAn expert Q&A about performance marketing on Meta
Oh Meta. It can be a complicated landscape to navigate full of options, audience types, functionalities, and ever changing rules. But on the other hand, it’s also a very necessary and important platform in your performance marketing mix. Luckily for you, it’s literally our job to navigate those changes. So we interviewed one of our Performance Strategists, Raneesha Peiris, to get her best advice on how to work in the Meta platforms.
4 minute readAn expert Q&A about data privacy
Sometimes (ok, lots of times) us marketers deal with a whole lot of conflicting information and rapid changes. This is absolutely the case when it comes to the potentially cookieless future. We don’t know everything, but we do know these two things to be true:
5 minute readWelcome to the Thrive blog
TL;DR Thrive is launching a blog! We are an expert growth marketing agency and will be using this platform to discuss all things performance marketing including paid channel management, digital strategy, performance creative, data & measurement, as well as going ons within the agency. Sign up to our email list at the bottom of this post to get blogs emailed straight to your inbox as they’re released.
2 minute read