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Santana Blanchette
Marketers should be taking more big swings
Marketers are playing it too safe with their advertising dollars and losing money and opportunity because of it. They should be taking more big swings — or at least, that was our hypothesis going into episode four of our video series, The Hypothesis. In this episode, we talk about what big swings are, what marketers lose when they play it too safe, how to take calculated big swings, finding the right opportunities and budget, getting team buy-in, and more. Watch the full video below or listen to the episode here to get this conversation in its entirety. More of a skimmer? Keep reading for our top takeaways.
2 minute readIncrementality is the only important marketing metric
Incrementality is the only metric that matters — or at least, that was our hypothesis going into episode two of our video series, The Hypothesis. In this episode, we delve into the challenges and considerations of using incrementality as your primary method of understanding marketing effectiveness. Our chat includes seasonality, how long these tests take, and the level of sophistication required for different advertising programs. Learn about the importance of regular testing, questioning assumptions in marketing measurement, and how to start your own incrementality tests. Watch the full video below or listen to the episode here to get this conversation in its entirety. More of a skimmer? Keep reading for our top takeaways.
2 minute readDoes in-platform reporting show business results?
In-platform reporting doesn't show business results — or at least, that was our hypothesis going into episode two of our video series, The Hypothesis. In this episode, we get into why the data from in-platform analytics is easy to manipulate, how too many data points can hurt your reporting (or data puke as Eric so eloquently calls it), and where to use in-platform reporting. Watch the full video below or listen to the episode here to get this conversation in its entirety.
2 minute readHow should we use the marketing funnel in 2024?
It’s time to retire the marketing funnel. Or at least, that was our hypothesis going into episode one of our new video series, The Hypothesis. Over the course of the episode, we talked about how marketers use the funnel today, where they go wrong, how they can use it to their benefit, how we think of it for ads, and where we see this concept 5 years from now. Watch the full video below or listen to the episode here to get this conversation in its entirety. More of a skimmer? Keep reading for our top takeaways.
2 minute readAll about hypothesis testing: an expert Q&A
We juggle a lot as growth marketers. Different tools, platforms, campaign types, strategies, creative options, and business objectives — just to name a few. But for all the testing we do to stay ahead of the curve, how do we test for the effectiveness of what we choose to focus on? Enter hypothesis testing.
6 minute readWe talk to Google about the future of Google in 2024
We’ve handled billions of ad dollars on the Google platform alone for our clients so it might not surprise you to learn that: A) we’re deeply invested in what the future of Google advertising holds.
5 minute readAn expert Q&A about performance marketing on Meta
Oh Meta. It can be a complicated landscape to navigate full of options, audience types, functionalities, and ever changing rules. But on the other hand, it’s also a very necessary and important platform in your performance marketing mix. Luckily for you, it’s literally our job to navigate those changes. So we interviewed one of our Performance Strategists, Raneesha Peiris, to get her best advice on how to work in the Meta platforms.
4 minute readAn expert Q&A about data privacy
Sometimes (ok, lots of times) us marketers deal with a whole lot of conflicting information and rapid changes. This is absolutely the case when it comes to the potentially cookieless future. We don’t know everything, but we do know these two things to be true:
5 minute readWelcome to the Thrive blog
TL;DR Thrive is launching a blog! We are an expert growth marketing agency and will be using this platform to discuss all things performance marketing including paid channel management, digital strategy, performance creative, data & measurement, as well as going ons within the agency. Sign up to our email list at the bottom of this post to get blogs emailed straight to your inbox as they’re released.
2 minute read