Posts about Digital Strategy (3)
How is AI going to impact Meta advertising in 2024?
TL;DR In 2024, Meta is intensifying its use of artificial intelligence (AI) in advertising, notably through its new Advantage+ suite of automated ad products and the AI Sandbox.
7 minute read
An expert Q&A about digital advertising for e-commerce
As any e-commerce marketer can tell you, digital advertising is one of the most important tools in their toolkit. This is even more true during big sale periods like Black Friday/Cyber Monday or Boxing Day. Nailing those sales can make or break profitability for the year (no pressure).
3 minute read
Preparing for a cookieless future
TL;DR cookies are pieces of information about a user’s characteristics and behaviors that the user’s web browsers store as code every time they visit a website. Currently, Chrome alone has 63% of browsers globally so when they remove cookies, it’s a BIG deal. Cookies are the foundation of digital marketing targeting, tracking, and impactfulness — due to consumer privacy concerns, Chrome is getting rid of them. Likely by mid-2024 (but TBD, Google keeps pushing it back so keep an eye on the timeline here).
8 minute read
What to do when optimizing ROAS isn’t helping e-commerce business growth
TL;DR e-commerce businesses should take the time to understand the nuances around their profitability to create new strategies that support ROI over other traditional metrics like ROAS. One example we share here is how to maximize high-profit segments while finding a sustainable bidding strategy for low-profit groups.
4 minute read
10 steps to a successful sale
TL;DR There are 10 steps that Thrive often uses with our B2C and e-commerce clients to ensure a successful sale period. These steps are: 1) Optimize your creative by testing two distinct themes using A/B testing to determine a winner
7 minute read