Posts about Digital Strategy
Ad targeting: is it really that precise?
Ad targeting is one of the biggest selling points of digital marketing, but how accurate is it really? In this episode, we challenge the assumption that ad targeting is as precise as marketers believe. We discuss the pitfalls of audience segmentation, the over-reliance on machine learning, and the growing importance of creative in a world where targeting is becoming less effective.
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Answering your biggest performance marketing questions
Performance marketing is constantly evolving, and we know you have questions. In this special Q&A episode, we took your questions about performance marketing, from AI’s impact to reporting best practices and answered them in this wide-spanning conversation.
3 minute readYour Black Friday/Cyber Monday sales could be better
In this episode, we dive into what marketers may get wrong when running digital ads for major sales events like Black Friday and Cyber Monday (BF/CM). From poor planning to neglecting post-event strategies, we cover the most common pitfalls and how to avoid them. Watch now to hear our thoughts on planning, executing, and measuring success during these critical retail moments. More of a skimmer? Keep reading for our top takeaways.
3 minute readWhat’s wrong with the marketing funnel?
When we talk about the marketing funnel and different strategies we employ for the top, middle, and bottom of funnel, what do we actually mean? Are we speaking the same language? Often, we are not. Awareness, intent, interest, consideration, research, engagement, desire, decision, action, retention, demand generation, capture, reengage, loyalty: a plethora of terms used to dissect the customer journey and describe our day-to-day marketing strategies.
5 minute read
We can do better at marketing budget cuts
Marketing teams make budget cuts worse than they already are— or at least, that was our hypothesis going into episode nine of our video series, The Hypothesis. In this episode, we talk about why marketing teams should always be looking for places to cut budget, how bottom of funnel is not the solution for every problem, methodologies behind effective spend reductions, and why you should be working with other departments. Watch the full video below or listen to the episode here to get this conversation in its entirety. More of a skimmer? Keep reading for our top takeaways.
3 minute readYou’re wasting your marketing budget
Marketing teams are wasting part of their marketing budget— or at least, that was our hypothesis going into episode eight of our video series, The Hypothesis. In this episode, we define waste vs learning, why trusting automation too heavily leads to more waste, how the wrong KPI’s and targets incentivize waste, and more. Watch the full video below or listen to the episode here to get this conversation in its entirety. More of a skimmer? Keep reading for our top takeaways.
3 minute readAutomated campaigns take advantage of marketers
Automation isn’t the holy grail we’ve been promised — or at least, that was our hypothesis going into episode six of our video series, The Hypothesis. In this episode, we tell you what exactly advertising automation is, where we think it goes wrong, how it takes advantage of busy marketers, how we use it, where we test to ensure its effectiveness, and more. Watch the full video below or listen to the episode here to get this conversation in its entirety. More of a skimmer? Keep reading for our top takeaways.
2 minute readMarketers should be taking more big swings
Marketers are playing it too safe with their advertising dollars and losing money and opportunity because of it. They should be taking more big swings — or at least, that was our hypothesis going into episode four of our video series, The Hypothesis. In this episode, we talk about what big swings are, what marketers lose when they play it too safe, how to take calculated big swings, finding the right opportunities and budget, getting team buy-in, and more. Watch the full video below or listen to the episode here to get this conversation in its entirety. More of a skimmer? Keep reading for our top takeaways.
2 minute readHow should we use the marketing funnel in 2024?
It’s time to retire the marketing funnel. Or at least, that was our hypothesis going into episode one of our new video series, The Hypothesis. Over the course of the episode, we talked about how marketers use the funnel today, where they go wrong, how they can use it to their benefit, how we think of it for ads, and where we see this concept 5 years from now. Watch the full video below or listen to the episode here to get this conversation in its entirety. More of a skimmer? Keep reading for our top takeaways.
2 minute read