Posts about Data & Measurement (2)
5 ways to measure brand campaigns
TL;DR brand awareness campaigns offer some great long-term benefits over always focusing on bottom of funnel tactics but can often be tough to measure. Here are 5 ways to measure the impact of your next brand campaign:
6 minute read
Beyond attribution: understanding the incremental impact of your marketing
TL;DR The world of marketing measurement is complex and traditional attribution methods often fail to share the whole story. We believe that incrementality is a more reliable determiner of revenue outcomes than many attribution models. Incrementality is all about measuring the real impact of our ads – the stuff that wouldn't have happened without them. We measure incrementality in two ways: experiments and testing media mix modeling To get started, we suggest running small experiments and begin building an understanding of how different media channels contribute to top-line revenue.
8 minute read