Posts about Paid Channel Management (2)
An expert Q&A about performance marketing on Meta
Oh Meta. It can be a complicated landscape to navigate full of options, audience types, functionalities, and ever changing rules. But on the other hand, it’s also a very necessary and important platform in your performance marketing mix. Luckily for you, it’s literally our job to navigate those changes. So we interviewed one of our Performance Strategists, Raneesha Peiris, to get her best advice on how to work in the Meta platforms.
4 minute read.png)
An expert Q&A about digital advertising for e-commerce
As any e-commerce marketer can tell you, digital advertising is one of the most important tools in their toolkit. This is even more true during big sale periods like Black Friday/Cyber Monday or Boxing Day. Nailing those sales can make or break profitability for the year (no pressure).
3 minute read
What to do when optimizing ROAS isn’t helping e-commerce business growth
TL;DR e-commerce businesses should take the time to understand the nuances around their profitability to create new strategies that support ROI over other traditional metrics like ROAS. One example we share here is how to maximize high-profit segments while finding a sustainable bidding strategy for low-profit groups.
4 minute read
10 steps to a successful sale
TL;DR There are 10 steps that Thrive often uses with our B2C and e-commerce clients to ensure a successful sale period. These steps are: 1) Optimize your creative by testing two distinct themes using A/B testing to determine a winner
7 minute read