Posts about Paid Channel Management

September 15, 2023
What to do when optimizing ROAS isn’t helping e-commerce business growth

TL;DR e-commerce businesses should take the time to understand the nuances around their profitability to create new strategies that support ROI over other traditional metrics like ROAS. One example we share here is how to maximize high-profit segments while finding a sustainable bidding strategy for low-profit groups.

4 minute read
Luisa Wen
September 15, 2023
10 steps to a successful sale

TL;DR There are 10 steps that Thrive often uses with our B2C and e-commerce clients to ensure a successful sale period. These steps are: 1) Optimize your creative by testing two distinct themes using A/B testing to determine a winner

7 minute read
Chris Erickson