The Thrive Performance Marketing Blog
Learn about all things performance marketing and paid digital with the Thrive blog.Preparing for a cookieless future
TL;DR cookies are pieces of information about a user’s characteristics and behaviors that the user’s web browsers store as code every time they visit a website. Currently, Chrome alone has 63% of browsers globally so when they remove cookies, it’s a BIG deal. Cookies are the foundation of digital marketing targeting, tracking, and impactfulness — due to consumer privacy concerns, Chrome is getting rid of them. Likely by mid-2024 (but TBD, Google keeps pushing it back so keep an eye on the timeline here).
8 minute read
5 ways to measure brand campaigns
TL;DR brand awareness campaigns offer some great long-term benefits over always focusing on bottom of funnel tactics but can often be tough to measure. Here are 5 ways to measure the impact of your next brand campaign:
6 minute read
What to do when optimizing ROAS isn’t helping e-commerce business growth
TL;DR e-commerce businesses should take the time to understand the nuances around their profitability to create new strategies that support ROI over other traditional metrics like ROAS. One example we share here is how to maximize high-profit segments while finding a sustainable bidding strategy for low-profit groups.
4 minute read
10 steps to a successful sale
TL;DR There are 10 steps that Thrive often uses with our B2C and e-commerce clients to ensure a successful sale period. These steps are: 1) Optimize your creative by testing two distinct themes using A/B testing to determine a winner
7 minute read
Welcome to the Thrive blog
TL;DR Thrive is launching a blog! We are an expert growth marketing agency and will be using this platform to discuss all things performance marketing including paid channel management, digital strategy, performance creative, data & measurement, as well as going ons within the agency. Sign up to our email list at the bottom of this post to get blogs emailed straight to your inbox as they’re released.
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