The Thrive Performance Marketing Blog
Learn about all things performance marketing and paid digital with the Thrive blog.Beyond attribution: understanding the incremental impact of your marketing
TL;DR The world of marketing measurement is complex and traditional attribution methods often fail to share the whole story. We believe that incrementality is a more reliable determiner of revenue outcomes than many attribution models. Incrementality is all about measuring the real impact of our ads – the stuff that wouldn't have happened without them. We measure incrementality in two ways: experiments and testing media mix modeling To get started, we suggest running small experiments and begin building an understanding of how different media channels contribute to top-line revenue.
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Welcome to the Thrive blog
TL;DR Thrive is launching a blog! We are an expert growth marketing agency and will be using this platform to discuss all things performance marketing including paid channel management, digital strategy, performance creative, data & measurement, as well as going ons within the agency. Sign up to our email list at the bottom of this post to get blogs emailed straight to your inbox as they’re released.
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