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Santana Blanchette
If Meta ads don’t work for you, it’s your fault
In this episode, we dive into the common mistakes marketers make when running Meta ads and how to correct them. From creative testing to campaign objective misalignment, we discuss the nuances of effective ad strategy on Meta’s platform. Tune in to learn about the best practices for ad measurement, the strategic use of various ad formats, and optimizing for both e-commerce and B2B audiences. More of a skimmer? Keep reading for our top takeaways.
3 minute readSearch is dying
Search is dying — or at least, that was our hypothesis going into episode 12 of our video series, The Hypothesis. In this episode, we discuss the evolving landscape of search and address the misconception that search is dying. Learn about search advertising strategies, the importance of local search optimization, search data for insights, keyword structures, comparing SKAGs vs keyword themes, and the role of automation in search campaigns. Watch the full video below or listen to the episode here to hear the full conversation. More of a skimmer? Keep reading for our top takeaways.
3 minute readYour Black Friday/Cyber Monday sales could be better
In this episode, we dive into what marketers may get wrong when running digital ads for major sales events like Black Friday and Cyber Monday (BF/CM). From poor planning to neglecting post-event strategies, we cover the most common pitfalls and how to avoid them. Watch now to hear our thoughts on planning, executing, and measuring success during these critical retail moments. More of a skimmer? Keep reading for our top takeaways.
3 minute readPerformance creative should be journey-based
Performance creative should speak to where the buyer is at in their journey— or that was our hypothesis going into episode 10 of our video series, The Hypothesis. In this episode, we discuss why creative messaging should go beyond buy now, how to create an emotional bond with your consumers, where you need to place these ads, and tailoring for each channel. Watch the full video below or listen to the episode here to hear the full conversation. More of a skimmer? Keep reading for our top takeaways.
3 minute readWe can do better at marketing budget cuts
Marketing teams make budget cuts worse than they already are— or at least, that was our hypothesis going into episode nine of our video series, The Hypothesis. In this episode, we talk about why marketing teams should always be looking for places to cut budget, how bottom of funnel is not the solution for every problem, methodologies behind effective spend reductions, and why you should be working with other departments. Watch the full video below or listen to the episode here to get this conversation in its entirety. More of a skimmer? Keep reading for our top takeaways.
3 minute readYou’re wasting your marketing budget
Marketing teams are wasting part of their marketing budget— or at least, that was our hypothesis going into episode eight of our video series, The Hypothesis. In this episode, we define waste vs learning, why trusting automation too heavily leads to more waste, how the wrong KPI’s and targets incentivize waste, and more. Watch the full video below or listen to the episode here to get this conversation in its entirety. More of a skimmer? Keep reading for our top takeaways.
3 minute readUgly ads are better than polished ones
Ugly creative is more effective than highly produced creative— or at least, that was our hypothesis going into episode seven of our video series, The Hypothesis. In this episode, you’ll learn how we define ugly creative, what pattern interrupt is, how to harness more unconventional creative in your ad program, and why ugly creative is so useful. Watch the full video below or listen to the episode here to get this conversation in its entirety. More of a skimmer? Keep reading for our top takeaways.
3 minute readAutomated campaigns take advantage of marketers
Automation isn’t the holy grail we’ve been promised — or at least, that was our hypothesis going into episode six of our video series, The Hypothesis. In this episode, we tell you what exactly advertising automation is, where we think it goes wrong, how it takes advantage of busy marketers, how we use it, where we test to ensure its effectiveness, and more. Watch the full video below or listen to the episode here to get this conversation in its entirety. More of a skimmer? Keep reading for our top takeaways.
2 minute readWhen to expand advertising beyond Google and Meta
Marketing teams should think about expanding beyond Google and Meta— or at least, that was our hypothesis going into episode five of our video series, The Hypothesis. In this episode, we discuss why so much ad spend goes into these two channels, how to better optimize them to get the most out of your investment, what “di-worsification” is, why and when to start considering new channels, and where to expand. Watch the full video below or listen to the episode here to get this conversation in its entirety. More of a skimmer? Keep reading for our top takeaways.
2 minute read