Posts about Performance Creative
How should you use AI for ad design?
TL;DR AI excels at production efficiency, not creative strategy. Use it to accelerate workflows and generate custom assets, but keep humans in charge of brand strategy and emotional connection. You need the perfect background image for your campaign. A modern kitchen with specific lighting and brand colors. Hours of stock photo hunting later, you've found nothing. This is exactly where AI shines: not replacing creativity, but eliminating production bottlenecks.
2 minute read
Are marketing best practices helpful or lazy?
TL;DR Best practices in digital marketing aren't one-size-fits-all solutions. While foundational principles like testing and brand consistency matter, blindly following "best practices" can trap you in formulaic thinking. The key is understanding when to apply them, when to break them, and recognizing when someone's just trying to sell you something disguised as a best practice.
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Answering your biggest performance marketing questions
Performance marketing is constantly evolving, and we know you have questions. In this special Q&A episode, we took your questions about performance marketing, from AI’s impact to reporting best practices and answered them in this wide-spanning conversation.
3 minute readIs your landing page hurting ad performance?
Marketers talk a lot about ads, but what about landing pages, where you get the real action you’re looking for from a consumer? In this episode, we dive into the nuances of landing pages—what they are, what they should do, and how to avoid common pitfalls. We also discuss whether content should be gated, the balance of personalization, and why every marketer should prioritize clarity above all else.
2 minute readPerformance creative should be journey-based
Performance creative should speak to where the buyer is at in their journey— or that was our hypothesis going into episode 10 of our video series, The Hypothesis. In this episode, we discuss why creative messaging should go beyond buy now, how to create an emotional bond with your consumers, where you need to place these ads, and tailoring for each channel. Watch the full video below or listen to the episode here to hear the full conversation. More of a skimmer? Keep reading for our top takeaways.
3 minute readUgly ads are better than polished ones
Ugly creative is more effective than highly produced creative— or at least, that was our hypothesis going into episode seven of our video series, The Hypothesis. In this episode, you’ll learn how we define ugly creative, what pattern interrupt is, how to harness more unconventional creative in your ad program, and why ugly creative is so useful. Watch the full video below or listen to the episode here to get this conversation in its entirety. More of a skimmer? Keep reading for our top takeaways.
3 minute readHow to use influencer marketing in your next campaign
Influencer marketing strategies to consider for your next campaign TL;DR Influencer marketing is an important component in your social media strategy amidst declining organic reach. Key tactics include prioritizing authenticity, emphasizing engagement over follower count, leveraging User-Generated Content (UGC) creators, focusing on storytelling, aligning values and content style, and selecting influencers adept at platform-specific content creation.
4 minute read
Creating high conversion ad creative for e-commerce
TL;DR in this challenging e-commerce landscape, creative inventiveness can beat out (or overcome) traditional, digital approaches. We recommend exploring different creative ad themes, creating assets and messaging specific to the part of the funnel the audience is in, and getting specific in how you craft static images, videos, and UGC. This is one of those articles that it's better to bookmark for reference and dive into each section rather than skim so we've added a clickable table of contents on this one. The year is 2023. The cookie is on its way out the door, your competitors have all the same tools and information as you, and short of going absolutely rogue on social media a la Duolingo (we don’t offer organic social media services and as such we can’t endorse doing this), it’s a tough market for an e-commerce business to stand out in.
11 minute read