Tyler Power
Creating high conversion ad creative for e-commerce
TL;DR in this challenging e-commerce landscape, creative inventiveness can beat out (or overcome) traditional, digital approaches. We recommend exploring different creative ad themes, creating assets and messaging specific to the part of the funnel the audience is in, and getting specific in how you craft static images, videos, and UGC. This is one of those articles that it's better to bookmark for reference and dive into each section rather than skim so we've added a clickable table of contents on this one. The year is 2023. The cookie is on its way out the door, your competitors have all the same tools and information as you, and short of going absolutely rogue on social media a la Duolingo (we don’t offer organic social media services and as such we can’t endorse doing this), it’s a tough market for an e-commerce business to stand out in.
11 minute read