--- title: The Thrive Performance Marketing Blog | Phil Ware description: Learn about all things performance marketing and paid digital with the Thrive blog. --- Menu - [Work](https://thrivedigital.com/work) - [Process](https://thrivedigital.com/process) - [About](https://thrivedigital.com/about) - [Careers](https://thrivedigital.com/careers) - [Blog](https://blog.thrivedigital.com) - [Contact](https://thrivedigital.com/contact) - - --- ![image of blog Phil Ware](https://blog.thrivedigital.com/hubfs/PhilProfile.png) # Phil Ware [Data & Measurement](https://blog.thrivedigital.com/5-ways-measure-brand-campaigns) September 15, 2023 ##### [5 ways to measure brand campaigns](https://blog.thrivedigital.com/5-ways-measure-brand-campaigns) TL;DR brand awareness campaigns offer some great long-term benefits over always focusing on bottom of funnel tactics but can often be tough to measure. Here are 5 ways to measure the impact of your next brand campaign: 6 minute read ![](https://blog.thrivedigital.com/hubfs/PhilProfile.png) Phil Ware [Read More](https://blog.thrivedigital.com/5-ways-measure-brand-campaigns) Data & Measurement ![](https://blog.thrivedigital.com/hubfs/raw_assets/public/ThriveTemplate/assets/images/logo.png) ## Looking to grow your business in an intelligent way? We can help. [Work With Us](https://thrivedigital.com/contact) - [Work](https://thrivedigital.com/work) - [Process](https://thrivedigital.com/process) - [About](https://thrivedigital.com/about) - [Careers](https://thrivedigital.com/careers) - [Contact](https://thrivedigital.com/contact) - [Blog](https://blog.thrivedigital.com) - [Performance Marketing](https://thrivedigital.com/service/performance-marketing) - [Data & Measurement](https://thrivedigital.com/service/data-measurement) - [Creative Services](https://thrivedigital.com/service/creative-services) ![](https://blog.thrivedigital.com/hubfs/raw_assets/public/ThriveTemplate/assets/images/logo-facebook.svg) ![](https://blog.thrivedigital.com/hubfs/raw_assets/public/ThriveTemplate/assets/images/logo-instagram.svg) ![](https://blog.thrivedigital.com/hubfs/raw_assets/public/ThriveTemplate/assets/images/logo-dribbble.svg) ![](https://blog.thrivedigital.com/hubfs/raw_assets/public/ThriveTemplate/assets/images/logo-twitter.svg) ![](https://blog.thrivedigital.com/hubfs/raw_assets/public/ThriveTemplate/assets/images/logo-linkedin.svg) © Copyright 2026 [Terms of Use](https://blog.thrivedigital.com/terms) [Privacy](https://blog.thrivedigital.com/privacy) [![](https://blog.thrivedigital.com/hubfs/raw_assets/public/ThriveTemplate/assets/images/logo-facebook.svg)](https://facebook.com/thrivedigital/) [![](https://blog.thrivedigital.com/hubfs/raw_assets/public/ThriveTemplate/assets/images/logo-instagram.svg)](https://instagram.com/thrive_digital/) [![](https://blog.thrivedigital.com/hubfs/raw_assets/public/ThriveTemplate/assets/images/logo-dribbble.svg)](https://dribbble.com/thrive-digital) [![](https://blog.thrivedigital.com/hubfs/raw_assets/public/ThriveTemplate/assets/images/logo-twitter.svg)](https://twitter.com/thrive_digital) [![](https://blog.thrivedigital.com/hubfs/raw_assets/public/ThriveTemplate/assets/images/logo-linkedin.svg)](https://linkedin.com/company/thrive-digital/)