Madeline Silver

October 2, 2024

What’s wrong with the marketing funnel?

When we talk about the marketing funnel and different strategies we employ for the top, middle, and bottom of funnel, what do we actually mean? Are we speaking the same language? Often, we are not. Awareness, intent, interest, consideration, research, engagement, desire, decision, action, retention, demand generation, capture, reengage, loyalty: a plethora of terms used to dissect the customer journey and describe our day-to-day marketing strategies.

5 minute read