Luisa Wen

September 15, 2023

What to do when optimizing ROAS isn’t helping e-commerce business growth

TL;DR e-commerce businesses should take the time to understand the nuances around their profitability to create new strategies that support ROI over other traditional metrics like ROAS. One example we share here is how to maximize high-profit segments while finding a sustainable bidding strategy for low-profit groups.

4 minute read