Posts about Performance Marketing
Automated campaigns take advantage of marketers
Automation isn’t the holy grail we’ve been promised — or at least, that was our hypothesis going into episode six of our video series, The Hypothesis. In this episode, we tell you what exactly advertising automation is, where we think it goes wrong, how it takes advantage of busy marketers, how we use it, where we test to ensure its effectiveness, and more. Watch the full video below or listen to the episode here to get this conversation in its entirety. More of a skimmer? Keep reading for our top takeaways.
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How should we use the marketing funnel in 2024?
It’s time to retire the marketing funnel. Or at least, that was our hypothesis going into episode one of our new video series, The Hypothesis. Over the course of the episode, we talked about how marketers use the funnel today, where they go wrong, how they can use it to their benefit, how we think of it for ads, and where we see this concept 5 years from now. Watch the full video below or listen to the episode here to get this conversation in its entirety. More of a skimmer? Keep reading for our top takeaways.
2 minute readMarketing measurement in 2024
Winners and losers in a changing measurement landscape TL;DR cookies are going away and we're not sad about it (they weren't as effective as they promised to be anyhow) but modern marketers still need to adjust their measurement strategy. As of right now, organizations can rely on experimentation, mixed media modeling, qualitative surveys, and monitoring business performance (in addition to cookies, as long as we have them). We believe marketing teams that fully embrace experimentation and other statistical measurement techniques in 2024 and beyond are going to win against teams delaying the transition away from cookies. A culture of experimentation is the only way for marketers to win going forward.
7 minute read
An expert Q&A about digital advertising for e-commerce
As any e-commerce marketer can tell you, digital advertising is one of the most important tools in their toolkit. This is even more true during big sale periods like Black Friday/Cyber Monday or Boxing Day. Nailing those sales can make or break profitability for the year (no pressure).
3 minute read
An expert Q&A about data privacy
Sometimes (ok, lots of times) us marketers deal with a whole lot of conflicting information and rapid changes. This is absolutely the case when it comes to the potentially cookieless future. We don’t know everything, but we do know these two things to be true:
5 minute read