Brent Hartford

November 26, 2025

How should you use AI for ad design?

TL;DR AI excels at production efficiency, not creative strategy. Use it to accelerate workflows and generate custom assets, but keep humans in charge of brand strategy and emotional connection. You need the perfect background image for your campaign. A modern kitchen with specific lighting and brand colors. Hours of stock photo hunting later, you've found nothing. This is exactly where AI shines: not replacing creativity, but eliminating production bottlenecks.

2 minute read